About Us

Dear Adventure and Culture Lovers,

Adventure Tours Pakistan (ATP), established in 1989, is a leading destination management and tour operating company. ATP was formed to meet the needs of mountaineers, trekkers, geologists, explorers, earth scientists, anthropologists, researchers, and tourists with the desire to travel especially in Pakistan. For long, it has promoted Pakistan as a serene tourist destination and has decades of experience in aiding travelers with varied interests.

We are a one-window service provider with a range of services and products such as hotel reservations, air ticketing, car rentals, visa assistance, meet and assist, MICE, field research assistance, guides/interpreters services, adventure trips, cultural, historical and archeological tours, ecotours, special interest tours, jeep/camel/horse/boat and air safaris, corporate tours, event management, as well as coordination for documentary and film production. It is the quality and the determination of our committed team that bring ATP to the forefront of the tourism industry in Pakistan. Our well-established and trusted partnerships with various suppliers give ATP a competitive advantage over others in the industry.

Our clients include world-class tour operators, adventure outfitters, alpine clubs, researchers, geologists, anthropologists, explorers, journalists, filmmakers, and renowned mountaineers. In addition to assisting various kinds of tourists and specialists, ATP enjoys over 20% of the market share of the mountaineering expeditions in Pakistan every year. ATP has also worked with major international television networks including the British Broadcasting Corporation (BBC), National Geographic Television, and the Korean Broadcasting System (KBS).

At ATP, we believe that regardless of the beauty and the intrigue a destination holds a memorable travel experience is determined by proper arrangements, whereby the travelers can enjoy peace of mind. It is our endeavor to create such an experience for our guests, because of which they repeatedly select our services. Our committed and experienced team at ATP warmly welcomes you to explore and enjoy a beautiful and fascinating Pakistan.

MISSION STATEMENT
Our mission is to promote Pakistan as a peaceful tourist destination while considering the well-being of the local communities as well as the environment. In promoting tourism, our intention is to eliminate poverty in the remotest areas of Pakistan, such as the Karakoram, the Himalaya, the Hindu Kush, and the Pamir mountain regions, without harming the communities and ecosystems.

VISION STATEMENT
To become the foremost destination management and tour operating company known for quality around the world.

OUR OBJECTIVES

  • To become an agent of change by using tourists as ambassadors of peace and harmony.
  • To eliminate poverty through sustainable development and creating employment opportunities for the marginalized sections of society.
  • To be successful and achieve international cooperation through global partnerships.
  • To explore the unexplored without harming the local communities and environment.
  • To provide opportunities of career growth for ATP employees.
OWNERS
Adventure Tours Pakistan (ATP) is a subsidiary of Adventure Tours Private Limited (ATPL) and is owned and operated by Mr. Ashraf Aman and Mr. Naiknam Karim.
Ashraf Aman, the president of the company, is the first Pakistani to climb K-2. He has more than 45 years of experience in tourism. He has been awarded the "Pride of Performance" by the President of Pakistan and the Uno Dei Cento (1 in 100) award in Milan, Italy, among other international awards. In his school years, he was awarded the Himalayan Tiger by The German Mountaineers’ team who successfully reached the summit of Nanga Parbat 1962.
Naiknam Karim, the Managing Director of ATP, is an eminent tourism professional who has extensive knowledge and experience in the business. His areas of expertise include operation management, human resource management, finance, marketing, planning and research. He is a target-oriented professional, a strategic planner, and a resilient crisis manager. He earned an MSc degree in Tourism Management and Planning from Bournemouth University in the United Kingdom in addition to a number of other certificates and diplomas from national and international institutions. The thesis topic of his master’s degree research was "Environmental Impacts of Tourism, a Case Study of Waste Management in Baltoro." His research explores the environmental impact of trekking groups and mountaineering expeditions in the Baltoro region and concludes with a set of carefully considered recommendations for policy makers and environment managers. He is greatly interested in poverty alleviation in mountain communities, the economical and social empowerment of women, and educating the general populace on the importance of their cultures and natural habitat through sustainable tourism.

PARTNERSHIP/COLLABORATIONS
ATP has a long list of satisfied partners around the world. Working with us will certainly be advantageous for you. We maintain a balance between cost and quality. We try to minimize costs for our customers without compromising on the quality of services. Our motto is ‘LESS PROFIT MORE CLIENTS AND MORE CLIENTS MORE PROFIT’, and this is the secret of our success.

FIELD STAFF
ATP is very selective when employing field staff. Most field staff members are locals of the tourist destinations. Our guides are very experienced and have in-depth knowledge of the areas where they operate. They are fluent in local dialects, which enables them to understand the cultures and therefore interpret the language for the tourists, thereby enhancing the tourists’ experience. Our guides speak English, German, Spanish, Italian, French, Russian, Turkish, Chinese, and Japanese. Our kitchen staff (for camping trips) is well trained and experienced and specialize in Pakistani, Chinese, Continental and European cuisine.

EQUIPMENT
Being the leading adventure outfitters in Pakistan with personal experience in the field, we use the best available camping equipment including branded tents, like The North Face, Mountain Hardware, Ferrino, and Red Fox.

SAFETY
Your safety is our main concern. We send clear, concise, and relevant information about health, the local climate, food, etc., to travelers who choose to use our services. We are in constant contact with our field offices and monitor all aspects of the tour that could affect your trip, including government policies and weather. In case of emergency, we are on-call 24 hours a day. Your health is of utmost importance to us, and we take special care of accommodation, hygiene, cuisine, and transportation to ensure you have a safe and enjoyable trip.

ENVIRONMENTAL CONCERNS
We believe and strictly follow the motto “Take nothing but pictures and leave nothing but footsteps.”

PHILANTHROPY
We are well aware of our responsibility towards the local communities, their customs, and the environment. A part of our returns is specifically directed towards humanitarian activities. We support a non-profit organization called the Mountain Women Development Organization, which is committed to social and economic empowerment of women in northern Pakistan. MWDO helps women through skill development programs, interest-free micro loans, counseling services, scholarships for female students, and basic health facilities in remote villages. Thus, your investment provides a memorable trip with us that also benefits underprivileged members of Pakistani society.

 

 
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